- October 11, 2022
- Posted by: zconte
- Categories: Advices, Blog
The Trends In Food Industry For 2023 Are Almost Here
The shifting trends in food are never-ending challenges. Consumers are always changing and experimenting with food, from keto to vegan diets. The 21st century has experienced some drastic changes, whether it’s in technology, politics, culture, health, or climate, the changes in society are all interconnected and directly affect each other, which include trends in the food and beverage industry. In the year 2022, there was a rise in food and beverage practices, such as; buzzless spirits, ingredient awareness, farm-to-phone, adaptogenic foods, waste reduction platforms, robot retail, meal kits, responsible packaging, etc. (Restaurants Canada, 2021).
Moving forward, what could be the trends in food industry for the year 2023 that you can expect?
Rise Of Conscious Eating
An ongoing trend of conscious eating is predicted to become more recognized in the year 2023. Fundamentally, people are becoming more aware of what they put in their bodies, specifically regarding the ingredients used or the retailer’s relationship with the environment.
Canadians confessed that they are more likely to buy from sustainable retailers and have solid ethical executions 72% of the time, the study has only taken Canada into consideration (Mohit, A). The United Nations Climate Change Conference conducted a study including more than 10,000 people from 17 countries showing that people are taking sustainability much more seriously. The purchase behavior of consumers has shifted significantly, globally 60% of consumers rate sustainability as an important factor when purchasing goods. This could include how the products were made and if the packaging used is responsible. In other words, consumers consider sustainable and environmentally responsible food products when making purchase decisions and are willing to pay more for sustainable ones (BusinessWire, 2021).
In addition to conscious food decisions:
Consumers are becoming increasingly aware of what ingredients are used in the food products they eat. Nutrition information is more accessible to consumers now than it has ever been. The International Food Information Council (IFIC) gathered data on food trends from surveys conducted with over 1,000 participants, summarizing that about 64% of consumers choose foods with clean ingredients. The survey also revealed how products that display words such as “artificial” or “natural” provoke strong reactions. Consumers are taking the time to read the label and avoid ingredients that sound unnatural or “chemical-sounding” (The Global Food Forums Network. 2022, March 7).
Growth In Ghost Kitchens
The COVID-19 pandemic affected the world globally, and such drastic events caused long-lasting changes and food trends. Ordering takeout and no-contact service models became the new normal during the pandemic and fundamentally stayed that way. The demand for fast, high-quality, affordable food has become the new desire for consumers since then and is predicted to grow by 2023.
Many small businesses have started practicing the use of “ghost kitchens,” which is essentially a space for cooks to prepare food for their customers that are consumed off the property. There is no option to dine in, only allowing takeout and delivery. Canada, in particular, started using these services in 2018 and has boomed ever since the pandemic (Mohit, A). The pandemic forced many restaurants globally to use this service model to continue their business profits. Today, the use of ghost kitchens didn’t go away but increased demand by restaurants and consumers.
Ghost kitchens require fewer operational expenses since businesses are no longer responsible for food waste. Their business model is less complicated since they only are responsible for making the food to be delivered by third-party services. For instance, the increased use of third-party services such as DoorDash and GrubHub supported this business model and has only increased ever since (Jyoti, G. 2022, March 1).
Consumers also favor this business model considering how convenient it is. They have the advantage of ordering a variety of different food options from the satisfaction of their homes.
Demand For Specialization
Technology is shaping our future as well as our food service models. Consumers expect businesses to offer more technology-driven options as technology gets more and more advanced. Considering this, consumers expect high levels of personalization across their digital touchpoints with brands through the year 2022 and beyond (Mohit, A).
Consumers anticipate a digital experience with brands when they purchase goods, this is a defying factor in whether a consumer will want to return or not. The expectations have been set, and if businesses don’t keep up, they will be left behind. Personalization is becoming the new norm in 2022 and is expected to grow even further in 2023. The Next Personalization Report of 2021 reveals that 71% of consumers expect personalized interactions naturally, and 76% get frustrated if these expectations are not met (McKinsey & Company. 2021, November 12).
Technology has been a key driving factor in the rise of personalization, and the practice of different diets and preferences among consumers has also caused personalization trends in food. Vegans want personalized food they can eat as well as individuals practicing a keto diet. Additionally, consumers simply have different preferences and perspectives on food and nutrition. Retailers are predicted to get more involved in this personalization trend by providing nutrition plans and taking time to know the broad consumer needs (Matthieu, V. 2022, January 26).
Putting The Trends In Food Industry Altogether
Food trends will always be advancing and transforming. Global events like COVID-19 impacted the world and left us with numerous future trends in the food industry for 2023. This drastic event has introduced consumers and businesses to a more digitally-centric world and a simpler way of seeking and retrieving information.
Conscious eating will continue to grow as consumers become more knowledgeable and aware of what they put in their bodies. Not only regarding ingredients but also taking into consideration sustainability. The demand for ghost kitchens is expected to rise as the benefits of practicing that food service model can be more advantageous for both restaurants and customers. Lastly, the rise in personalization will also continue to grow this year and beyond as society demands more customer-centric business models from food retailers.
The digital era is among us, which means food retailers and businesses are shifting to be more digitally driven to keep up with what consumers demand and expect. Did you find this article interesting? Share with us what food trends you are looking forward to.
Sarjoo, R. (2021, December 22). Trends shaping Canada’s Restaurant and Hospitality Industry in 2022. Restaurants Canada. Retrieved October 4, 2022, from https://www.restaurantscanada.org/trends-shaping-canadas-restaurant-and-hospitality-industry-in-2022/
Jim. (2022, May 23). 3 food trends shaping Canada’s F&B industry in 2022. Western Grocer. Retrieved October 4, 2022, from https://westerngrocer.com/3-food-trends-shaping-canadas-fb-industry-in-2022/%C2%A0
Recent study reveals more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives. Business Wire. (2021, October 14). Retrieved October 4, 2022, from https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives
Paula. (2022, March 7). Consumers’ ingredient awareness on the rise. Clean Label Conference. Retrieved October 4, 2022, from https://cleanlabel.globalfoodforums.com/clean-label-articles/consumers-ingredient-awareness-on-the-rise/%C2%A0
Bharwani, J., Marketing, E. / L. /, Jyoti BharwaniJyoti Bharwani is a content manager at Upper Route Planner, & Jyoti Bharwani is a content manager at Upper Route Planner. (2022, March 2). The fastest food industry trend — ghost kitchens. ReadWrite. Retrieved October 4, 2022, from https://readwrite.com/the-fastest-food-industry-trend-ghost-kitchens/
McKinsey & Company. (2021, December 7). The value of getting personalization right–or wrong–is multiplying. McKinsey & Company. Retrieved October 4, 2022, from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
Foodtech is the future of food. DigitalFoodLab. (n.d.). Retrieved October 4, 2022, from https://www.digitalfoodlab.com/
This article is written by Zulma Contreras. A graduate from the Kelley School of Business majoring in Marketing is an aspiring digital marketer pursuing an SEO career.